Marks and Spencer shoppers were impressed after spotting its new "heavenly" Marmite items online.
The high street favourite often keeps shoppers in the loop on its stock and item launches through its various social media profiles.
Marks and Spencer's official Instagram food page boasts 221K followers, with fans of M&S's sweet treats and savoury snacks often excited by product revelations.
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After sharing a photo of its new mini Marmite pinwheels, M&S caused a stir on the popular social media platform.
Captioning the image, Marks and Spencer penned: "Calling all Marmite® lovers! Our NEW dinky, twirly, tasty Marmite® pinwheels are the perfect bite-size take on our favourite spread. Find them in store now!"
The photo racked up more than 2,700 likes.
Hundreds of shoppers shared their thoughts in the comments section.
Deborah tagged a friend and said: "we gotta try!"
Raquel said: "serious yummage."
Tom tagged a friend and said: "order them tonight?"
Jess said: "Heavenly."
Danielle commented: "NEEEED."
Lauren tagged a friend and wrote: "we need to find!"
Jane said: "Can't wait to buy some."
Dee commented: "They are lovely but make them double size please!"
Lena added: "I love these."
