Marks and Spencer has been widely ridiculed on social media for selling "chip shop scraps" at £1.05 a pot.
Scraps are traditionally crispy pieces of batter left over in the fryer after pieces of fish are cooked.
Chip shops normally hand them out free of charge but M&S is now offering them to customers in 50g tubs.
A product developer for the retailer commented: “We first introduced our delicious scraps back in 2018 with our popular battered fish, and this autumn we decided it was time to set them free and allow customers to choose where they sprinkle these crispy, light nuggets of savoury batter.”
But Twitter users have mocked the “light and crispy” bits, with some branding them a "desperate attempt to appeal to northerners".
One person went as far as to label them an "insult to the North" while another described herself as “conflicted” over the product.
"I love scraps and promote their consumption. But they should be free, and wrapped in paper,” she wrote.
Another commented: “If they’re not free they aren’t chip shop scraps.”
And another joked: “This is not just Normal Whitby scraps, this is Marks & Spencer chip shop scraps.”
Journalist Tash Wynarczyk posted a photo of the snack, writing: “Can’t believe they’ve gentrified scraps.”
Within a day her tweet had been liked more than 19,700 times, with more than 2,000 retweets.
Meanwhile, some users accused the supermarket chain of getting it wrong, insisting that authentic chip shop scraps are not made up of leftover batter.
“They've not even done it right,” one man wrote.
“Chip shop scraps are the crispy bits of chips at the end of the cone/tray/bag, not the batter.
"Who'd eat batter?!”
