Marks and Spencer's food hall shoppers are set for a big change to an everyday grocery item.
The UK retail giant has taken "use by" dates off its range of RSPCA Assured Select Farms British and organic fresh milk as part of its commitment to halving food waste by 2030 and reaching net zero by 2040.
The change, which is being rolled out across all M&S UK stores from this week, will see the dates on fresh milk replaced with "best before" dates.
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M&S said it is the first retailer to offer best before labelling on fully recyclable milk bottles, following the removal of coloured plastic caps on milk earlier this year, helping customers to tackle food waste and play their part in a circular economy – two key areas where customers want to make an impact.
The supermarket giant is making the change to help its customers avoid unnecessary waste without any impact to its "exceptional product quality, sourcing standards or trusted value offer".
Catherine David of Waste and Resources Action Programme (WRAP) explained that milk is the third most wasted food in the home behind potatoes and bread, with around 490 million pints poured down the drain every year - 18 and a half per household. This amounts to around some £270m.
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