Marks and Spencer penny bazaar: crowds at London store

M&S chairman Sir Stuart Rose with model Twiggy, who has been a key figure in the store's rebranding campaign. The pair opened the penny bazaar at Marble Arch this morning Photograph: Yui Mok/PA

Customers queue outside the company's flagship store Photograph: Yui Mok/PA

The penny bazaars will be taking place at more than 300 main stores for three days. The one penny price tag is a suggested minimum donation for the items and all the money will go towards the company's birthday charity, the 125 Charity Challenge Photograph: Yui Mok/PA

An exclusive range of M&S products has been launched for the penny bazaar. See what you can pick up for 1p here> Photograph: Yui Mok/PA

Crowds get a look at the penny bizaar products as they queue Photograph: Yui Mok/PA

Don't ask the price: a cashier holds up one of the store's promotional props Photograph: Leon Neal/AFP/Getty Images

Celebratory mood: A customer wears a a birthday flag in her hair Photograph: Leon Neal/AFP/Getty Images

Customers pay for items from the exclusive range of anniversary products Photograph: Yui Mok/PA

Where it all started: the original Mark's Penny Bazaar in Leeds Photograph: Marks and Spencer/PA