Marks and Spencer is making huge changes to its Sparks loyalty scheme after customers said the current method is confusing.
The changes will come into force from Thursday, reports the Mirror.
There will now be instant rewards - which could include free shopping - as well as tailored personal offers and the chance to support more charities.
New features include a guarantee that one customer in every UK store will be rewarded with their shopping free every week, giveaways worth thousands of pounds for customers, as well as smaller customer thank yous and treats - from packs of Percy Pigs to Apothecary Candles.
The new scheme includes an updated M&S App - although physical cards will still be available.
Physical cards are still available, but mean rewards won't be as tailored to you.
Jeremy Pee from M&S said: "With a Digital First approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.
"We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing.
"It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”
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