He's the little piggy that M&S customers are potty about and it seems the latest Percy Pig product is more popular than ever.
What started out as a simple sweet soon took on a following of its own and now Marks and Spencer sells everything from cakes and drinks to bedding and pyjamas emblazoned with the porky pink fella.
Now the retailer has taken things to the next level with Percy Pig potato shapes - something it describes as 'a midweek meal gamechanger'.
"Crispy on the outside and fluffy on the inside, these treats are delicious served with your favourite dipping sauce," says the M&S website.
And it seems customers are already getting themselves in a tiz. over them.
A photo of the shapes was shared on the popular Feed your family for about £20 a week Facebook page.
While some followers obliged by answering the question of how much they cost - £2 a pack for anyone interested - dozens of others simply tagged in relatives and friends to share the important Percy update.
"Percy’s branching out into potato shapes," said one fan, while another added: "I want piggy potatoes."
If you want them, you'll find them in stores now.
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