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Entertainment
Catherine Addison-Swan

Marks and Spencer earns praise from shoppers over 'gorgeous' advert for 'stunning' £25 pyjamas

Marks & Spencer shoppers have praised a "brilliant" social media post from the high street retailer showing off a selection of colourful summer nightwear.

The store alerted customers to a set of matching clothing including a pyjama set, dressing gown and lingerie, which was dubbed "bright and cheery" and "perfect" by fashion fans. And M&S earned glowing comments for featuring a curvy model to show off the garments on its Instagram page.

"Good to see a model with curves!" one person praised.

READ MORE: Marks and Spencer shoppers love 'dreamy' summer dresses in new Per Una range

"Brilliant advertising with a beautiful model," someone else said.

And a third shopper wrote: "Finally, a body shape and size I can relate to. More of this please."

Meanwhile, the pyjamas modelled in the clip were hailed as "stunning" and "gorgeous". The Pure Cotton Striped Shortie Set can be found on the M&S website for £25, and are available in sizes six to 22.

The matching dressing gown featured on Instagram is the Pure Cotton Waffle Dressing Gown, which comes with a price tag of £22 with sizes ranging from extra small to extra large. The dressing gown has earned a rating of 4.4 out of five stars from M&S shoppers, with many praising it as comfortable and good quality.

"The perfect summer dressing gown," was one person's verdict. "Gorgeous colour, bright and cheery."

Another shopper wrote in their review: "Lovely colour and a nice fabric. Ideal for transition into spring and summer. Washes well too."

"This is perfect, I'm really pleased with the quality," someone else said. One criticism of the dressing gown brought up by a couple of shoppers was that it is only available in knee length, with one person remarking: "I wish there was a longer length, it seems very short-sighted to not offer one."

Also featured on Instagram was a matching lingerie set available from M&S, comprising the Evaline Wired Minimiser Bra for £24 and the Evaline Embroidered Bikini Knickers for £10. The knickers have an overall rating of 4.4 stars from shoppers while the bra has a slightly lower rating of four out of five, with fans of the set praising it as "very beautiful" and saying it "looks lovely on".

Someone said of the bra: "I'm a 40G and getting something supportive AND pretty is difficult. It is both! Great price and great fit. Thank you Marks and Spencer!"

However, the set may not be for everyone, with a few customers saying that they found theirs "uncomfortable". One shopper described the satin knickers as "scratchy" and another said it was "poor quality" - although the majority of shoppers seemed to disagree, with 75% of people giving them the full five stars.

If you're looking to shop a similar look for less, high street favourite Matalan is also stocking striped pyjama sets - including a Blue Stripe Short Pyjama Set for £15, and a longer Multicoloured Stripe Satin Button Up Pyjama Set for £19, although the sizing for both sets only goes up to an 18 unlike M&S' offering.

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