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Marking a milestone

Founder and creative director Netdaw Vattanasimakon looks back on 20 years of Landmeé by inviting 21 muses for photo shoots to celebrate the milestone.

(Photos courtesy of Landmeé)

The compilation of photos, posted on Instagram, compares to a memory book that traces the origin to Siam Square, where she established the land of Meé (Netdaw's nickname).

While synonymous with vintage 70s-style outfits, the Thai fashion label has evolved over the years, with the use of lace, patchwork, hand embroidery, heart-shaped motifs and bows featured in the Landmeé 20 Years Of Love collection.

Wearing pieces from the collection, the 21 guests include Patchrapa Chaichua, Chermarn Boonyasak, Kanyawee Songmuang, Davika Hoorne, Eknaree Wachirabunjong, Violette Wautier, Milli and Krit Amnuaydechkorn, to name a few.

Patchrapa stunningly dons lace-up jeans, printed with heart motifs centred by the number 20, matched with a denim top featuring two big bows and dangling golden hearts at the hem.

Davika's red dress is lace-up on the sides with a dramatic bow on the back while Chermarn's silk organza gown with a ruffled hem is embroidered with the brand name, words and phrases related to the collection's love philosophy.

Mongkol Rattanapakdee, aka NEV3R, also collaborated with Netdaw by expressing his street art on the back of a white jacket emblazoned with "The Future Is Landmeé", worn by Eknaree.

The designs also ooze Y2K vibes, as seen with airbrush technique and graffiti inspired by millennials' music and fashion culture which occurred during the same time as Landmeé's inception.

The collection also includes limited-edition accessories such as belt buckles, pendants and earrings to mark the 20th anniversary.

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