The hunt has started to find marketing and creative services providers to work on the run up to the 2022 Commonwealth Games in Birmingham.
The tender is divided across seven different specialist lots that will be awarded under a framework agreement across areas such as design, creative strategy, campaign development, PR and events.
Among the projects the lots will cover are the Queen's Baton Relay, a cultural and volunteer programme, ticketing and education surrounding the games.
The Birmingham 2022 committee said it had written social value into the tender process with ten per cent to be awarded to submissions that could demonstrate how this would be delivered including promoting skills and supporting the growth of responsible regional business.
This latest tender marks the next stage of the existing commercial engagement programme that Birmingham 2022 has been delivering.
To date, more than 1,000 businesses have been met with and 6,500 SMEs are currently registered for contract opportunities.
Josie Stevens, chief marketing and communications officer of the games, said: "Birmingham 2022 is a once-in-a-lifetime opportunity to put the city and region on a global stage and we are looking for agency partners that are agile, ambitious and bring bold creativity.
"We want organisations who share the values that will shape and guide Birmingham 2022.
"By being fleet of foot and working collaboratively as a group of agency partners, there is some extraordinary work to be done that can deliver something spectacular for the city, region and the rest of the UK."
