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Birmingham Post
Birmingham Post
Business
David Laister

Marketing Humber plugs into Hull's tech community with C4DI move

Marketing Humber has moved its expanded team into the C4DI tech hub in Hull’s vibrant commercial community.

The region’s economic place marketing organisation has grown to a six-strong team and relocated to a new base within the flourishing Fruit Market.

C4DI opened in 2015 as the first phase and centrepiece of Wykeland Group’s expanding @TheDock waterfront tech campus. Since then it has been seen as the catalyst for the launch of scores of tech businesses, creating hundreds of highly-skilled digital jobs, as well as inspiring safety business Arco to relocate to a new state-of-the-art head office close by.

Read more: Connexin takes on new city HQ as acquisitions and growth accommodated

Moving into a third floor office at C4DI, a short move from Wykeland House in Queen Street, where it previously cohabited, is described as further aligning Marketing Humber with the region’s tech sector. It has grown rapidly around the focal point for the previously fragmented digital community.

Wykeland and C4DI have also become Marketing Humber principal and major partners respectively, joining a powerful line-up of the region’s leading businesses who are at the forefront of promoting the Humber as a great place to invest.

Dr Taylor said: “We’re excited to have moved into our new home in such a prestigious Location.“Joining the C4DI community reinforces the strong relationship we have with Wykeland and C4DI, who are both long-standing members of our Bondholders network of business ambassadors.

“It also underlines the importance of the ever-growing tech sector and the region’s impressive digital capabilities to the Humber’s investment proposition. It’s important to us that we can help weave digital technologies into all of our business sectors, supporting all our members as we look to thrive in a prosperous and sustainable future.

Keeping an eye on Humber happenings from the balcony at the C4DI tech hub, from left, Marketing Humber's digital marketing executive Joanne Brady; marketing and communications executive Alicia Woodward and engagement and stakeholder manager Leahann Barnes; C4DI’s Louise Cooke; Marketing Humber managing director Diana Taylor; Wykeland Group’s Ian Franks; and Marketing Humber marketing manager Paige McGowan and office administrator Saffron Gregg. (Neil Holmes Photography Limited)

“Our team are really enjoying being in such a vibrant working environment with so many creative and innovative companies around us.

“It’s a fantastic place to take forward our work promoting and celebrating the Humber as a great place to invest, work, live and study.”

Ian Franks, finance director of Hull-based Wykeland, said: “We’re excited to welcome one of the region’s leading business organisations and the voice of the Humber to C4DI.

“We’re also delighted to become a principal partner and to play an even bigger role in supporting Marketing Humber’s crucial work promoting the region nationally and internationally, to attract investment and stimulate economic growth.

“Our developments across the Humber, such as the Melton West and Bridgehead business parks in East Yorkshire, and Europarc in Grimsby, are among the region’s primary locations for inward investment, so we have a strong, shared interest with Marketing Humber in showcasing the area and the many exciting opportunities it offers.”

Louise Cooke, business development manager at C4DI, added: “It’s great to have Marketing Humber under the same roof as many of the area’s most innovative digital businesses, as the tech sector is one of the region’s strongest suits and a key reason to invest here.

“A significant part of C4DI’s role involves promoting the great work that is happening across the tech sector where specialist technology companies are powering the growth of the region’s traditional businesses.

“Becoming a Marketing Humber major partner is incredibly exciting as it not only recognises the complementary roles we play in the region, but also gives us the opportunity to collaborate more effectively in promoting the amazing opportunities there are for local tech companies to grow and traditional businesses to innovate.”

Read next:

Dojo logs in @TheDock with Hull office expansion to Fruit Market tech campus
Work starts on Wykeland's Burton building restoration with Hull firm appointed on £2.4m project
Climbing passion sees Hull firms unite for global tech platform
Beal moves home as £5.5m new Hessle HQ completes
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