Name: Eélan Media
City: London
Website: www.eelanmedia.com
In this 'know, like, trust' economy businesses are constantly looking for ways to stand out in the crowd and give their customers a reason to trust them.
At Eélan Media we have translated that to mean we all need to be more 'HUGgable' and so we have created the Business HUG, an acronym for hearing, understanding and giving back incredible value.
As well as helping SMEs, particularly those in the mind, body and spirit sector, to find customers, engage with them on social media and create great customer experiences, the Business HUG has become a powerful conversation point for Eélan Media.
When we say 'we help you HUG your customers' or that 'we show you how to be more HUGgable' people are intrigued and want to know more.
We have gained the attention of high profile people and organisations like the Chartered Institute of Marketing (CIM) British Banking Association (BBA), Federation of Small Business (FSB), Metro Bank, successful entrepreneurs Evan Carmichael and Kim Garst, and central government.
In addition, we have created the world's first Business HUG Day (28 November), written The Not So Little Book of Business Hugs and share bitesize chunks of information to help SMEs be more HUGgable.
Customers may not always remember what you do but they will always remember your Business HUG and the way it made them feel.
Carole Pyke is the co-founder of Eélan Media
Find out how you can enter our Small Business Showcase here. All entries that meet the criteria are published online.
