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The Guardian - UK
The Guardian - UK
Business

Marketing and PR Excellence 2014: Yorkshire Design Associates

Name: Yorkshire Design Associates
Town:
Harrogate
Website: www.yorkshiredesignassociates.co.uk

Following the recession, our business had been restructured and new premises acquired to ensure we were in an effective position financially, and looking to make the most of the recovering economy.

PR and marketing is done in-house and takes full advantage of free avenues via our various social media accounts, with brand awareness growing all the time. Our online presence has always been very effective with our website, but it is now growing not only through social media but also through photo-sharing sites.

The results have spoken for themselves with social media recognition, especially on Twitter, resulting in various accolades from Theo Paphitis’ SBS award to free promotions and features from social media specialist accounts. As a luxury interior architecture and design business, we are keen to promote our portfolio of work and encourage awareness of the latest trends and products emerging on the market.

Through popular weekly features on Instagram and our growing fanbase on Pinterest and Houzz, we fully explore every opportunity to grow our brand through marketing and PR.

With an luxury lifestyle store website overhaul currently in progress, as well as the launch of our newly completed showroom, we are looking to continue our marketing and PR success.

Adam Burkin is an architect and designer at Yorkshire Design Associates

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