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The Guardian - UK
The Guardian - UK
Business

Marketing and PR Excellence 2014: Two Fingers Brewing Co.

Name: Two Fingers Brewing Co
Based: London
Website: twofingersbrewing.co

Britain’s craft beer scene is booming. There are now more than 1,000 microbreweries - with a fifth of those opening in the last year. With so much competition, however, it’s harder than ever for beer brands to set themselves apart and break into limited shelf and bar space - let alone get people and the press talking.

In the face of all this competition, Two Fingers Brewing Co and our flagship beer Aurelio have managed to get press coverage in almost every national newspaper, with Jay Rayner describing Aurelio as “the best excuse for drinking beer yet” in The Observer, Gregg Wallace calling it a “must try” in The Weekend Mail and Karren Brady hailing it “a brilliant idea” in The Sun.

Along the way, we’ve secured listings in Morrisons, Tesco and Ocado, plus top bars and restaurants including the Michelin-starred Club Gascon. And all this despite having no marketing budget, and a team who run the business alongside busy day jobs.

So, what’s our secret? Well, it’s not just a great product at a great price. It’s a unique and heartfelt purpose – to make joining the fight against the most common male cancer as easy and enjoyable as reaching for the bottle opener.

Two Fingers Brewing Co is the only beer brand that gives back to the men that drink it, by giving all profits to Prostate Cancer UK.

Our beer is one small sip for man, one giant leap for mankind. And our journey is only just beginning. Cheers!

Matt Sadler is co-founder of Two Fingers Brewing Co

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