Name: Mallzee Ltd
City: Edinburgh
Website: mallzee.com
Swipe right, swipe left - who knew dating app Tinder would help us swipe the title of one of Yahoo's six apps to change shopping forever, £500,000 investment and worldwide recognition?
While Tinder lets you rate people, we let you rate clothes, creating a fun yet totally personal shopping experience. So how did it start? Flash back to late 2013 and our developers are heads down, working on the Mallzee app, gearing up to launch. The marketing team, meanwhile, are devoting their time to learning about this little thing called Tinder which is taking the dating world by storm.
We'll admit that quite a few members of Team Mallzee had Tinder on their phones for research as we soon realised that people were empowered by the decisive swiping action.
Flash forward to December when the Tinder interaction was now part of Mallzee DNA and our Tinder for Fashion press releases landed in the inboxes of tech and fashion editors. Much to our surprise, TechCrunch took the first bite. One TechCrunch feature later and Glamour, Daily Mail, Yahoo and global publications followed.
As we watched downloads flooding in globally, and Mallzee topping UK Twitter trends we came to realise that jumping on the Tinder bandwagon wasn't such a bad thing after all. 'Tinder for Fashion' has now become part of our brand ID and the moniker is one which we owe a lot to - but the marketing was all our own.
Laura Faint is the international engagement officer at Mallzee
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