Name: Maiden-voyage.com
Town: Halifax
Website: www.maiden-voyage.com
As Maiden-voyage.com is a social network connecting professional women while they travel on business, I saw a great marketing opportunity in joining the dots with significant women’s networks around the world.
We started by asking our global ambassadors in 33 cities around the world to send us details of the women’s networks they would recommend in their city. Next, we did some thorough research here in the UK and compiled a list of over 150 women’s networks. We then drafted a simple list of our free services, namely VIP hotel benefits and upgrades, recommended female-friendly hotels, opportunities to connect with like-minded women whilst travelling, access to a knowledgeable global ambassador network, travel safety tips and events to send to each women’s networks.
At the same time, we created group codes for each network, for example Women in Marketing (WIM), so that their members could identify other members of WIM out travelling and connect with them. As a result, many of the women’s networks loved what we do and have offered Maiden-voyage.com as a free add-on benefit for their own members and significantly increased our membership.
This has resulted in active cross-promotion on Twitter. It also means Maiden-voyage.com and the other women’s networks are able to add links to each other’s websites, which keeps us high in the search engine rankings. A win-win for all concerned and best of all, aside from the time invested, it was a free - and dare we say innovative - solution.
Carolyn Pearson is chief executive at Maiden-voyage.com
