Name: Houndworthy
Based: Weston-super-Mare
Website: www.houndworthy.com
Houndworthy launched in the summer of 2013 as a complete unknown in the luxury pet products industry. However, we launched with a clear strategy for how we wanted to build our business.
In a market saturated with similarly positioned brands, we felt the most effective and memorable way to craft our unique story was to leverage social media and maintain a 24/7 “on” voice for the brand. Since day one our Instagram, Twitter, Pinterest and Facebook feeds have consistently grown and kept us in touch with our expanding global fanbase. This is translating into new customers and, more importantly, repeat customers.
In this tech-enabled age of instant sharing, we believe Houndworthy is delivering what people enjoy, not just from the products they buy from us, but also from staying in touch with the things in life that our customers all value.
Dog people are our people and everything we do in terms of our marketing or PR activity is geared to reinforcing this simple truth. We stimulate dog culture worth sharing and provide the goods that make life with dogs even more rewarding.
Morgan Cummins is chief executive and founder of Houndworthy
