Gyles Seward, managing director of Elementary Digital, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition.
Yorkshire-based digital agency Elementary Digital has a significant social media profile with more than 13,000 followers on Twitter and over 50 social references and engagements each day. At the heart of its PR and marketing strategy is a well-developed content marketing plan that crosses multiple channels – from the local newspaper to global knowledge sharing sites.
The business was founded in 2012 by Gyles Seward and has grown from zero to a forecasted turnover of £500,000 in three years. It now employs 10 staff and has offices in Leeds and London.
The firm’s online presence has been a key driver to commercial success, helping to generate 100 new inquiries a month and contracts in multiple sectors, from healthcare to homeware.
“We differentiate ourselves from every other digital agency out there through knowledge sharing to attract a core audience in the digital marketing community and beyond,” explains Seward .
“We are proactive contributors and commentators in the social media space, using every available channel to educate the business community, develop brand awareness and promote excellence.”
Elementary Digital has a proactive PR strategy covering all channels including social media, local press, online publications and awards. The agency has recently been shortlisted for Best Small Agency in both the UK Agency Awards and the Northern Marketing Awards.
All entries which meet the competition criteria are published and our judging panel select a shortlist of the top three for each category. Winners are announced at an awards ceremony in summer 2016.
