Giuseppe Pennestri, marketing manager of Diego Comics Publishing, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition.
We are a publishing company. To promote our titles we have launched two successful crowdfunding campaigns to publish a promotional issue of European Comics Magazine. The two issues were distributed free to the public attending comics events in London in March and July.
Using Kickstarter to fund the promos has given us great visibility across Europe and North America, while the distribution of the free magazines has raised awareness about our work in UK.
To accomplish this we have been working hard on social networks such as Facebook and Twitter, as well as within the Kickstarter community, raising great interest in our work.
We are now running the subscription campaign for the magazine, and the successful Kickstarter campaign has resulted in several invitations to international events in Tel Aviv, Malta, Lodz in Poland, and Copenhagen.
All entries which meet the competition criteria are published and our judging panel select a shortlist of the top three for each category. Winners are announced at an awards ceremony in summer 2016.
