Clare Macnaughton, a self-published author, explains why her business should win the marketing and PR category of the Guardian Small Business Showcase competition.
I am a self-published author and using PR techniques I was able to launch my book on BBC One’s Breakfast show.
I have limited budget and resources so I regularly give talks to Women’s Institute groups to promote my book. Also, I recently performed a monologue based on my book at The Rondo Theatre in Bath.
I run a blog which has roughly 3,000 visits per month and I have a YouTube channel which has had more than 200,000 views.
My subject matter is controversial and against the grain – it has met with great opposition within the military community but I soldier on and stick to my guns.
All entries which meet the competition criteria are published and our judging panel select a shortlist of the three for each category. Winners are announced at an awards ceremony in summer 2016.
