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The Guardian - UK
The Guardian - UK
Business

Marketing Agencies Association Best Awards 2016 – winners

BA Microsoft video still
Exposure Digital won one of three Guardian vote awards with its Do Anything campaign for Microsoft. Photograph: MAA

Best Agency
iris Worldwide

Best Breakthrough Agency
Lucky Generals

PrideAM Award
AMVBBDO
Guinness Rugby World Cup: Never Alone (Diageo Guinness)

Best of the best: Experience, retailer or entertainment
BBD Perfect Storm
SKINS Official Fifa Non-sponsor Campaign (SKINS)

Best of the best: Charity, education or public service
FCB Inferno
This Girl Can (Sport England)

Best of the best: Consumer service
Cherry London
O2 Priority (Telefonica UK)

Best of the best: Consumer product
Proximity London
Raising Eyebrows. And Subscriptions. (The Economist)

Talent development
the Hub
Talent Development: The Hub

Idea category

Consumer product
iris Worldwide
adidas: #therewillbehaters (adidas)

Consumer service
Table 19
Protect Their Curiosity (Internet Matters)

Experience, retailer or entertainment
BBD Perfect Storm
SKINS Official Fifa Non-sponsor Campaign (SKINS)

Charity, education or public service
FCB Inferno
This Girl Can (Sport England)

Effectiveness category

Consumer product
Proximity London
Raising Eyebrows. And Subscriptions. (The Economist)

Consumer service
Splendid Communications
MoneySuperMarket Car Insurance Epic Car Crusher (MoneySuperMarket.com)

Experience, retailer or entertainment
Founded
P&O Cruises: This is the Life (P&O Cruises)

Experience, retailer or entertainment
Space
#cheltenHAM (Coral)

Charity, education or public service
Leo Burnett
Day of Memory: SuffocationKarma (Nirvana)

Brand strategy category

Consumer product
Sense
The Economist: Dis-comfort Food (The Economist)

Consumer product
iris Worldwide
adidas: #therewillbehaters (adidas)

Experience, retailer or entertainment
We Are Social
adidas Gamedayplus (adidas)

Experience, retailer or entertainment
Arnold KLP
Cineworld: Feel More At Cineworld (Cineworld)

Business to business
Founded
HSS Hire: Feel Unstoppable (HSS Hire Group)

Charity, education or public service
Verbalisation
#notanotherbrother (The Quilliam Foundation)

Charity, education or public service
Leo Burnett
NSPCC Share Aware (NSPCC)

Long-term strategy category

Consumer service
Cherry London
O2 Priority (Telefonica UK)

Intellectual property development category

Experience, retailer or entertainment
DigitasLBi
Liftshare (Liftshare)

Craft category

Consumer product
ais London
The Attention Test (SKODA)

Charity, education or public service
Leo Burnett
Day of Memory: SuffocationKarma (Nirvana)

Content category

Consumer product
HeyHuman
Monkey’s Monumental Mission (PG tips, Unilever)

Experience, retailer or entertainment
The Hub
YHA Adventure Seekers (YHA)

Experience, retailer or entertainment
We Are Social
adidas Gamedayplus (adidas)

Opportunist marketing category

Consumer product
The Marketing Store Worldwide
#ProbablyTheBest use of your tube card today (Carlsberg UK)

Business to business
The Hub
Costa Express Best Companies DM (Costa Express)

Small budget category

Consumer product
We Are Social
Meatspace (The Friday Project/Harper Collins)

Experience, retailer or entertainment
BBD Perfect Storm
SKINS Official Fifa Non-sponsor Campaign (SKINS)

Experience, retailer or entertainment
The Hub
YHA Adventure Seekers (YHA)

Business to business
The Hub
Costa Express Best Companies DM (Costa Express)

Charity, education or public service
Leo Burnett
Day of Memory: SuffocationKarma (Nirvana)

International marketing category

Consumer product
Proximity London
Raising Eyebrows. And Subscriptions. (The Economist)

Agency collaboration category

Consumer product
The Marketing Store Worldwide
Carlsberg Newsroom (Carlsberg UK)

Charity, education or public service
M2M
Paddy Power Metro Rainbow Laces Edition (Paddy Power)

Guardian vote category

Consumer product
Exposure Digital
Do Anything (Microsoft)

Experience, retailer or entertainment
Wasserman Experience
#30YearsVodafone (Vodafone)

Charity, education or public service
FCB Inferno
This Girl Can (Sport England)

This advertisement feature is brought to you by the Marketing Agencies Association, sponsors of the Guardian Media & Tech Network’s Agencies hub.

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