"Television-style advertising is coming to a mobile phone near you. It is part of a broader push by marketers to create a new generation of 'up close and personal' ads by delivering video, audio, banner displays and text clips over a device carried by most American adults," says The New York Times.
Cellphone-based marketing could be "the silver bullet we've been looking for in advertising for a long time," said Laura Marriott, executive director of the Mobile Marketing Association, a consortium of wireless carriers, ad agencies, technology companies and advertisers.
The article says: "In March, Verizon Wireless and Sprint Nextel plan to test how consumers react to short video ads on their phones. But the carriers, fearful of upsetting customers, said they were not planning to deploy this broadly."
