A new photo of Facebook boss Mark Zuckerberg showing the tech billionaire surfing in Hawaii has sparked an internet frenzy.
Social media users were quick to pick up on the 36-year-old's striking use of sun cream, which saw his face plastered a ghostly white.
Comparing the image of the Silicon Valley CEO to Joker, Star Trek's Data and even a mime, the memes came rolling in online.
Here are some of the best ones doing the rounds...
1. A Star-Trek connection
2. Spirited away
3. Joker
4. A possible career change?
5. The mime surfer
6. Dr Moreau
The flurry of attention comes at a challenging time for Mr Zuckerberg, who is facing down an exodus of advertisers on Facebook prompted by the #StopHateForProfit campaign.
The boycott was started by several US civil rights groups after the death of George Floyd in police custody triggered widespread protests against racial discrimination in the United States.
Several major companies have since pulled advertising from Facebook in support of the campaign, which has called out the social media giant for not doing enough to stop hate speech on its platforms.
