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Livingetc
Livingetc
Gilda Bruno

Mark My Words — RIMOWA's New Retro-Chic Luggage Colors Will Be the Jet Set's Big Style Signifier This Summer

A two-part header image shows an aluminium red personal bag with the sign 'RIMOWA' (on the left) and three suitcase of the same model, the first two in green, the central one in red, standing atop a chequered floor in the same hues (on the right).

Few brands are more synonymous with impeccable, trend-setting design than the Cologne-based RIMOWA. It isn't a coincidence if artists, fashionistas, and celebrities worldwide have picked the lifestyle colossus, founded in 1898 by Paul Morszeck as a saddlery workshop and later grown into a cult custom-made suitcase manufacturer, as their go-to house for all things travel essentials. Primarily known for its lightweight, sleek aluminum suitcases, the unsung protagonists of countless art, couture, and design weeks globally, RIMOWA is to style obsessives what Ferrari is to lovers of racing cars.

Since 2017, the brand has been continuously pushing the boundaries of mobility through spectacularly crafted accessories that strike the balance between elegance, function, and longevity. Unveiled on April 24, the new RIMOWA Granada & Verde Collection, inspired by the vibrancy of nature and the way it shapes our greatest adventures, "captures the essence of travel, where every moment is a celebration of life itself".

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Marking the release of the collection, which sees 11 of RIMOWA's all-time bestsellers, from the Essential Cabin and Check-In L cases to the iconic, portable Cross Body Bag, the beautifully practical Toiletry Pouch Trifold, and the Sliding Tote reinvented for the occasion, with Mexico-themed, color-coded stickers and charms to customize them as you like, is a cinematic Wes Anderson-esque campaign that has us daydream about the journey that will lead up to our next exploration. Because, as the house puts it, "it's not just about the destination — it's also about how you get there."

Don't get caught unprepared: take your pick from our favorite designs from the RIMOWA Granada & Verde Collection or discover it in full in store or on the brand's official site.

The RIMOWA Granada & Verde Collection — 6 Must-Haves

Looking for more packing inspiration besides the RIMOWA Granada & Verde Collection? Keep the HBO hit series' tropical atmosphere with you wherever you go with The White Lotus x AWAY Travel Collection, or find out what our favorite designers never leave behind when traveling with our monthly series, Can't Leave Without.

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