Dallas Mavericks owner Mark Cuban is often on the forefront of digital and financial innovation.
His latest partnership is proof again.
The Mavericks on Wednesday morning announced a five-year partnership with publicly traded cryptocurrency platform Voyager, which will become the team’s first cryptocurrency brokerage and international partner.
Last year, Cuban became a major proponent of non-fungible tokens, creating his own store and participating in the NBA’s Top Shot craze, and he has spoken highly of Bitcoin and Ethereum as cryptocurrency investments.
Voyager, which allows users to trade more than 60 crypto assets in its mobile app, will gain naming rights to the Mavs Gaming Hub, home of the Mavs’ NBA 2K League team.