Marissa Mayer: she's got style. First she buys Tumblr - which, OK, is one of those Big Corporate Acquisitions that gets everyone het up (if they're on Tumblr) or analysing the cash flow (if they're on Wall Street).
But Mayer? She took to Twitter, and to Tumblr, and - as was observed - may have become the first person to announce an acquisition with an animated GIF.
To wit:
We also liked the fact that she took to Twitter (where she has a mere 330,000 followers - come on, Marissa, try harder) in order to announce the acquisition of Tumblr on her own Tumblr (natch), the faintly puzzlingly titled marissamayr.tumblr.com.
The obvious question: what happened to the "e" in her surname? "Hmm - marissamayer is also me but because of Tumblr/Flickr I thought I should be marissamayr.tumblr.com", she explained. (It's true that there's a http://marissamayer.tumblr.com/, but it's empty so far.)
Oh, and the other thing? Mayer deleted the Google+ link in her Twitter bio and replaced it with a Tumblr one (natch). Oh my, it's an exodus.
And then it gets even better: she put up a second post on her Tumblr titled "great workplace dilemmas of our time" - referring neatly both to her own reputation for having instituted a "no more working from home" rule, and Tumblr's for its "the internet is for porn" approach.
Let's hope she doesn't get too distracted posting to remember to actually run the company.
