Marilyn Monroe, who passed away 62 years ago, has been brought back to life in the form of a 'hyper-real' AI-generated digital avatar. This innovative project allows fans to engage in conversations with the late actor, who can respond to questions in Marilyn's distinctive voice and style. The AI technology firm Soul Machines introduced Digital Marilyn, an interactive experience where she shares anecdotes and delivers personalized greetings, creating a unique experience for Marilyn enthusiasts.
The Digital Marilyn chatbot utilizes advanced natural language processing, deep learning, and GPT 3.5 to interact with users in real-time. It can analyze users' emotions and respond accordingly, creating a personalized connection. The average conversation length with Soul Machines' digital avatars is reported to be 20 minutes.
According to Soul Machines, Digital Marilyn's AI capabilities enable her to engage in natural, fluid dialogue, adapting to users' questions and interests in real-time. The technology mimics the human nervous system, allowing Digital Marilyn to respond with realistic emotions and nuanced expressions, enhancing the personal and memorable experience.
The project is part of a trend involving generative-AI initiatives featuring deceased celebrities. Other examples include an AI-generated facsimile of French singer Edith Piaf's voice and image in an animated biopic and the AI-generated voice of Jimmy Stewart reading bedtime stories on the Calm app.
Soul Machines unveiled Digital Marilyn at an exclusive event at SXSW in Austin, showcasing the transformative power of AI in connecting brands and consumers. The project aims to demonstrate the potential of AI in creating immersive interactions and engaging dialogues with iconic personalities.
Produced in partnership with Authentic Brand Groups, which manages the rights to Marilyn Monroe's image and likeness, the Digital Marilyn chatbot offers fans a new way to connect with the timeless icon. The project opens up exciting possibilities for multiple generations to engage with Marilyn Monroe, fostering a deeper connection and appreciation for her enduring legacy.
Soul Machines, known for creating AI-based digital celebrities, has previously developed digital avatars for Carmelo Anthony, Jack Nicklaus, Mark Tuan, and Francis Ngannou. The company, founded in 2016 by industry experts, continues to push the boundaries of AI technology in creating immersive and engaging experiences.
Authentic Brands Group, with a brand portfolio that includes iconic figures like Elvis Presley, Muhammad Ali, and David Beckham, recognizes the value of leveraging cutting-edge technology to bring beloved personalities to life in the digital age.
