Last year Chelsea had Sarri-ball.
Will this season see 'Lamps-ball'?
No, can't see that one taking off.
With Eden Hazard gone and Chelsea unable to make any new signings, bar Mateo Kovacic, who was already registered as a result of his season-long loan deal last year, the Blues will be adopting a new style of play.
Fans have so far been able to see their team in action on three occasions - pre-season friendlies against St Patrick's, Bohemians and Kawasaki Frontale in Japan.
But that is not exactly a broad enough spectrum from which to assess how the new boss wants to set his team up.
However, those who have been training with him on a day-to-day basis will already have a pretty clear picture of how Lampard wants them to play.
Marcos Alonso was asked about training with Lampard and what it entailed, and he explained exactly why he was enjoy the first few weeks of the new regime, revealing how Lampard wants them to play.
He told Sky Sports: "The first few sessions have been going very well.
"I feel very good playing the way the manager wants with high intensity, trying to keep the ball, moving the ball side to side and giving freedom for the full-backs to attack.
"Of course, knowing that our main target is to defend but I'm very happy with how we're working and looking forward to the start of the season."
Chelsea fans will be hoping that the "side to side" quote will lead to some actual penetration further up the pitch when it comes to the Premier League.