More news of Marc Bannerman and Cerys Matthews, now, as two vertices of the I'm A Celebrity love triangle break another massively undignified silence to pose up for pictures and an interview in the current issue of OK!.
Nothing freshens dirty linen like the fragrant air of media exposure, of course, and this latest enterprise is so enchanting that it might well encourage Marc's spurned ex-girlfriend Sarah Matravers to discover another basket of the stuff herself.
Hard to pick a favourite moment, but in light of Cerys's decision to strip for the News of the World a couple of weeks ago - and the new couple's insistence on flogging their story every seven minutes - Marc's ruminations on a recent kiss-and-tell of which he was the subject are a delight.
"It surprises me what women will do for money," he says with the appealing self-awareness that has become his trademark. "I'd never do that to anyone. To sell themselves and other people - well I hope their parents are proud."
Doesn't it suddenly feel as if all any of us wants for Christmas is for Marc Bannerman to develop lockjaw?
