Patient leaders have called on the NHS to become “more visible” on online platforms after a new poll revealed how many people turn to social media and AI chatbots for health advice.
The new survey revealed that 9% of men and 7% of women in England use AI chatbots for health advice and information.
The poll, conducted on behalf of patient champion Healthwatch England, found that around one in five are using social media for health information.
Healthwatch called on the NHS to “become more visible” on online platforms that people engage with each day.
And it highlighted how AI can offer efficiency and 24/7 access for patients, but warned that the “line between helpful health advice and dangerous misinformation is becoming increasingly blurred”.
The survey, conducted by Savanta on 3,575 men and 3,832 women aged 18 and over in England, found 21% of women and 18% of men use social media platforms including TikTok, Instagram and YouTube to get information and advice on their health.
William Pett, head of policy and research at Healthwatch England, said: “AI brings a range of opportunities to healthcare, such as providing more personalised advice, diagnoses, and treatment plans.
“The efficiency and 24/7 access to information that AI offers are significant benefits, especially for people who struggle to access the NHS when they need it.
“However, serious concerns remain that the line between helpful health advice and dangerous misinformation is becoming increasingly blurred. For people who are already hesitant to seek formal healthcare, this poses a serious risk.”
He added: “Although our research shows that the NHS remains the most popular source of healthcare, it must become more visible, responsive and relatable in the digital spaces that people use every day.
“In doing so, it can turn a growing online risk into an opportunity to improve people’s health and wellbeing.
“Health services should communicate more effectively online, using the platforms and formats that are the most engaging.
“The Government should invest in tools that help people critically assess digital information so that they can navigate AI and social media safely.”
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