When Mason Greenwood fired Manchester United back into the lead against Leeds on the opening day of the season, supporters were naturally excited at the prospect of seeing him take his game to a new level.
The 20-year-old was in scintillating form at the start of the campaign, notching three goals in his opening three league matches.
His stellar form has helped him cement his place in Ole Gunnar Solskjaer's side, with United's Champions League defeat to Young Boys the only time he's not been named in the starting XI.
Greenwood was widely expected to be named in Gareth Southgate's England squad for their October World Cup qualifiers, though he failed to make the cut.
Although Greenwood started the season in spectacular fashion, one aspect Southgate will likely have considered when deciding not to include him in the squad was his recent dip in form.
Since the win at Wolves, Greenwood has failed to add to his tally for the season and has already played a total of 607 minutes in just seven league matches - that's a lot to take even for a 20-year-old striker whose career has only just begun.
On top of that, it's pretty clear that the arrival of Cristiano Ronaldo has hampered Greenwood's bid to become United's main striker.
Greenwood has already proven himself to be both clinical and composed. He also looks to have been trying to add more physicality to his game as he attempts to prove he's ready to transition from a winger to a striker.
Yet, with Ronaldo in the team, Greenwood was always going to have to move back to the right and so his goal output has suffered.
It's clear that Ronaldo's arrival has impacted Greenwood but the positives - in terms of what he can teach the youngster - still far outweigh the negatives.
Even if he is played out on the right while Ronaldo's at the club, Greenwood will learn plenty from the veteran forward, but it's up to Solskjaer to manage Greenwood carefully and ensure he doesn't suffer burnout.
The Norwegian has plenty of options in the wide areas and so he has to think about resting Greenwood and playing Jadon Sancho on the right.
There is no doubt that Sancho needs time to adjust to the pace and physicality of the Premier League, but he's only going to do so by being afforded regular game time. Playing Sancho more will give him time to bed in and will also allow Greenwood the chance to rest.
Solskjaer has been guilty of overplaying certain players during his United tenure and his treatment of Greenwood this season will prove whether he's developed as a coach.
With a plethora of options available to him, the United boss needs to learn when to take Greenwood out of the firing line and afford him a rest, otherwise, he's at risk of jeopardising his potential to become a United great.
What do you think of Greenwood this season? Follow our United On My Mind writer Omar Garrick on Twitter to get involved in the discussion and give us your thoughts on the matter in the comments section below.
