A Greater Manchester gin maker will supply hundreds of thousands of bottles to Aldi next year after securing a big new contract with the supermarket giant.
Bury-based Manchester Drinks Company will launch a new range of flavoured gins as part of the supermarket's 2021 summer range, with its products set to be sold at stores up and down the UK.
The new listing forms part of the business’ ongoing partnership with Aldi, which began in 2015.
As well as a host of different gins and gin liqueurs, including the popular Infusionist Unicorn Gin Liqueur, it also supplies Aldi stores with frozen cocktail pouches during the summer months, producing more than 2.5m pouches during 2020.
It comes ahead of International Gin and Tonic Day on October 19.
Richard Benjamin, co-owner at Manchester Drinks Company, said: “Our new contract with Aldi is a fantastic opportunity to showcase our flavoured gins and liqueurs to shoppers across the country, and will help to provide stability for our business in an uncertain climate.
“The buying team at Aldi has been incredibly supportive, enabling us to enjoy significant growth without compromising on our commitment to using the highest quality ingredients in all our products. We’re looking forward to launching our new lines next year and continuing to work with the team on more innovations in the future.”
The firm said the long-term partnership has helped it enjoy "significant growth" over the years, opening a new site in Yorkshire employing 19 people.
It has also been able to invest in a new production line in order to meet the growing demand from Aldi.
Julie Ashfield, managing director of buying at Aldi UK, said: “Manchester Drinks Company’s range of drinks has proven incredibly popular since we started working with them, and we’re delighted to be extending our partnership.
“Building long-term relationships with British suppliers has been key to our growth, so we’re delighted that we’ve been able to help Manchester Drinks Company on their journey so far, and look forward to continuing our work with them in the future. We hope our shoppers will join us in raising a glass to Manchester Drinks Company this International Gin and Tonic Day.”
