Manchester City are to enter the metaverse after signing a new global partnership with Sony.
The Premier League champions said the deal with Sony Group Corporation aims to "develop new digital fan experiences that will be at the cutting-edge of global sport".
The club will conduct a PoC (proof of concept) with Sony, which will "leverage Sony’s ground-breaking technologies and City’s global fanbase to develop new forms of digital content".
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Man City said the aim is to create a global online fan community where fans can interact with the club and each other within an online metaverse which will be a virtual recreation of the Etihad Stadium.
Nuria Tarre, chief marketing and fan experience officer at City Football Group, said: "At Manchester City we have a strong pedigree of continuously embracing the latest technologies to enhance our operation – with particular focus on exploring ways to engage and entertain our global fanbase.
"This partnership with Sony puts City at the development stage of an exciting project that will create immersive digital fan experiences that have never been seen before in football.
"We’re looking forward to launching this collaboration and bringing together Sony’s industry-leading technologies with the global network of Manchester City fans."
