Liam Gallagher has responded to news that his Pretty Green fashion label is expected to go into administration next week - and delivered a typically cutting blow to the Newcastle United owner Mike Ashley.
The brand was set up by the former Oasis singer and Manchester City fan in 2009 and was named after a track from The Jam’s 1980 album ‘Sound Affects’.
Speaking about the news on Twitter, Gallagher said: “As long as we’ve got our health eh gotta put things into perspective.” He then closed his tweet, “as you were PG I mean LG x”.
Responding to rumours that Mike Ashley could be a potential new investor for Pretty Green, Gallagher replied “F*** him” to one fan on Twitter.
The question from the fan comes after Mike Ashley purchased a stake in Debenhams and was also interested in taking on HMV before the company was bought by Canadian businessman Doug Putman.
Pretty Green clothing is currently sold at House of Fraser in both Bristol and Bath. House of Fraser was bought by Mike Ashley in 2018.
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It has been reported that menswear label Pretty Green has filed a notice of intention to appoint Moorfields Advisory to take care of an insolvency process. Sources told the website the notice had been put in place to give Pretty Green a period of time to secure new investment.
The notice will expire next week.
There is said to have been interest from potential bidders since the financial and business consultant began assisting the fashion company with future plans earlier this month. If a buyer should be found then a deal would be agreed after administrators had been appointed.
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Moorfields are believed to have told those interested that the business and its assets would not be sold solvently, making Gallagher’s shares in the brand effectively worthless.
In a statement released earlier this month, a spokesperson for Moorfields said: “Pretty Green is not immune to the challenges facing the UK high street as customers migrate from purchasing in-store to online.
"The growing overall demand for the brand, coupled with a strong online customer base, position the company well to navigate these changes and we are therefore considering all options.”
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