Phillip Schofield was left absolutely gobsmacked as a man who claims to have the world's largest penis showed him a photo on Thursday's This Morning.
The 59-year-old TV presenter was heard shouting 'congratulations' after Jonah Falcon showed him an X-rated image of his private parts - which he says measures at 13 and a half inches.
His co-host Josie Gibson also caught a glimpse and looked just as shocked as Phillip revealed that Jonah's manhood is the same size as a National Television Award.
"For size comparison, what Jonah is packing is the same - in length - an erect NTA," Phillip announced as he held up an award.
"And an Academy Award too!" Jonah butted in as Phillip as Josie commented: "Oh my goodness!"
Phillip also produced an aubergine and confirmed that is the same size as Jonah's penis when it is 'flacid' as he told him 'you're like a living emoji'.
The duo then attempted to conduct a serious interview with man who admitted "once or twice I accidentally sat on it".
He said that he doesn't wish he was any different, telling Phil and Josie: "Here's the thing, I look down and there's nothing special."
When they asked him if has trouble being intimate with people, Jonah told them: "Sexually I use my mouth a lot," to which Phillip replied: "What a waste!"
Viewers found the whole thing hilarious and took to Twitter to comment.
"Look at Phil’s face. I’m in hysterics #ThisMorning," one person posted.
Another tweeted: "I wonder if @hollywills is gutted or relieved she didn’t have to conduct that largest penis interview? Well navigated @Schofe @Josiestweet #ThisMorning."
However not everyone enjoyed it, with one person tweeting: "I felt uncomfortable watching that interview about the mans downstairs region. Like why is this being spoken about on tv. What was the meaning and the outcome of the interview? #ThisMorning."
Another said: "Discussing foreskin live on daytime TV. I'm actually put off my breakfast looooool #ThisMorning."
This Morning airs weekdays at 10am on ITV and ITV Hub.
