(Reuters) - Manchester United have announced they will introduce tickets costing 15 pounds ($21) for 18-25-year-olds for the 2018-19 Premier League campaign, while freezing standard season ticket prices for a seventh consecutive year.
The new concessionary allocation will be situated in the lower tier of Old Trafford's iconic Stretford End, and is part of the club's efforts to improve the atmosphere in the stadium, following manager Jose Mourinho's criticism earlier this season.
"The introduction of reduced ticket prices for young adults stems from suggestions generated by fan groups through our Fans' Forum, aimed at building on the tradition of vibrant support." United's Group Managing Director Richard Arnold said in a statement.
The price freeze means there has been no increase in the cost of a standard Old Trafford season ticket in eight of the last nine years.
($1 = 0.7120 pounds)
(Reporting by Peter Hall; Editing by Christian Radnedge)
