A tourist has been left 'ambushed' after paying £5 for a 99 ice cream from a Peak District ice cream van.
A pair of the sweet treats - also known as a Mr Whippy - left the customer with a £10 bill, which he took to social media to vent about.
He was visiting the Roaches in the Peak District during half-term when he took a break to buy the refreshments, reports Stoke-on-Trent Live.
The man wrote on social media: "The first and last time I pay £10 for two 99s. I know there's a Flake shortage but come the f*** on!"
He was later contacted by the operators, and added: "I received an apology and assurances that pricing will now be clear on the vans. Hopefully no one will be 'price ambushed' moving forward."
How much would you expect to pay for a 99? Have your say in the comments below.
Other Facebook users described it as 'daylight robbery'.
One man said: "Robbing Rob Dogs, that's disgraceful!"
A woman added: "Must be golden ones for that price."
Another said she would have refused to pay, saying: "Sorry but I think I would have had to walk off and say I had changed my mind. Way too greedy."
However, others insisted it was just a case of 'supply and demand' as the ice cream van would have to pay a premium for the patch near Roach End Farm.
One man said: "You either pay or walk away. Your choice. Don't pay and then complain. Tell the vendor you're walking away... that's the only way to make them rethink their pricing."
And a second added: "More fool you for paying it. Ask the price, if too much walk away, watch the faces when you do it. I've done it when something was too dear. Try it next time."
