An Asda worker was pranked into making a store-wide advertisement for a rival when a 29-year-old called in from the cafe pretending he was trying to find his wife.
Michael Bidgood was inside an Asda supermarket and calling from his mobile when he managed to get a member of staff to put out an announcement on the public address system.
Michael told staff his wife had left her phone in the car and he needed to find her, going on to explain her name is Tess and her surname - which he claimed is South African - is Cosis-Chippa (pronounced cheaper), reports the MEN .
The member of staff then put out a alert saying: "This is a customer announcement. Can Tess Cosis-Chippa please come to the customer service desk."
Michael, a traffic management worker, posted the clip on Facebook.
"Belter that mate," replied Tom Grey, who was among dozens of people who appreciated Michael's work.
Michael said: "I could not stop laughing. I go in there every day for my lunch because I'm working on the new tram stop.
"As we were leaving, this lady shouted at us to come over and we had a laugh about it. I heard 'excuse me' and she came over and shook my hand saying 'you got me a good one'. She found it hilarious."
Michael was at first unaware his pal was filming the episode but then decided to go along with it.
"I didn't think it would get so many views and likes," he said.
An Adsa spokesman said: "As cheeky as this little prank was, when it comes to being cheaper, winning the Grocer 33 price award for the last 21 years running is all our customers need to know."
