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Liverpool Echo
Liverpool Echo
National
Lee Grimsditch

Man missing 'favourite pub on the planet' over lockdown creates stunning virtual version

A digital artist has spent months painstakingly perfecting a virtual version of an iconic Liverpool pub.

Alexander McCormack, 27, has recreated the Swan Inn in Liverpool city centre which he said is his "favourite pub on the planet".

The Swan Inn on Wood Street has for years been Liverpool’s most recognisable rock, metal and alternative bar, with a 'legendary' jukebox.

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Having missed his regular visits to the Swan over lockdown, Alexander - a games tester at Sony PlayStation - set to using his free time to model a virtual version of his favourite drinking hole.

Alexander told the ECHO : "The Swan is my number one favourite pub, I dare say on the planet.

"One of the things that sets the Swan apart from other pubs - beside the atmosphere and the music - is just the way that it looks.

"It's got a signature style and it's very distinctive and instantly recognisable to anyone that's been there."

In a video of his virtual Swan pub that Alexander created, it shows the incredible lengths he has gone to recreate every detail as authentically as possible.

From the selection of ales on tap, to the stained glass windows, instantly recognisable posters and artwork and, of course, the jukebox.

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Alexander explained the process of how he managed to recreate such a realistic version of the pub.

He said: "I created the Swan in Unreal Engine, which is industry standard software in which a lot of games are built.

"I've been working on it for over three months and for the majority of that time the Swan was closed so I had to base a lot of my work on reference images I found online."

Alexander said he pieced together all the details from photos of the pub that drinkers had posted on Google and Instagram.

He added: "I have a monitor full of photos of the same drunk people that I've been looking at for months just so I can see what's around them.

"I worked three or four hours after I've finished work and at weekends. I also have to admit I've taken a couple of week-long holidays from work in order to get it done.

People said they struggled to tell the difference between the virtual and the real Swan pub (Alexander McCormack / https://www.artstation.com/icarus-ix)

"But If I had the opportunity to get the time back to do something different I wouldn't."

After he posted up his virtual Swan on the pub's Facebook page it attracted hundreds of likes and comments from regular patrons, wowed by the attention to detail with many saying they struggled to tell the difference from the real thing.

Alexander spent months recreating all the details of his favourite pub (Alexander McCormack / https://www.artstation.com/icarus-ix)

A spokesperson for the Swan Inn pub said: "The lockdown has really highlighted how much of a community hub we are at the swan.

"Our customers are fiercely loyal and we want to do everything to repay our that loyalty wherever possible.

The iconic Swan jukebox (Alexander McCormack / https://www.artstation.com/icarus-ix)

"In terms of Alexander's work, it is truly incredible," adding: "He has really captured what it’s like to be in the Swan, and for those who have missed us during lockdown, or perhaps haven’t been back yet due to reduced capacity and social distancing, these photos and videos are a timely reminder of what it’s like inside this iconic venue.

The Swan pub is instantly recognisable to its loyal patrons (Alexander McCormack / https://www.artstation.com/icarus-ix)

"We couldn’t be prouder of how close we are to our customers, and that they clearly feel it’s much more than just a place to go for a pint."

Alexander added that his virtual Swan will be used in his digital portfolio, which he hopes will help get him a job as an environment artist in the games industry - which is what he studied at university.

Alexander McCormack, 27, hopes to work as an environment artist in the games industry (Alexander McCormack / https://www.artstation.com/icarus-ix)

Regarding the positive reaction his recreation of his favourite pub has from its regulars, Alexander said: "I posted it in the hopes that people would like it but I'm overwhelmed with the way they've reacted.

"If I had the opportunity to get the time back to do something different I wouldn't."

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