As you tuck into a box of chocolate, you probably don't spend too much time thinking about the box, the individual packaging or the logo but thought goes into each of these elements.
One man took to TikTok to share his revelations about the Celebrations logo, in an "intense" breakdown of each letter, leaving viewers in stitches as he rants about the inaccuracies he's discovered.
Celebrations, owned by Mars, have distinct red packaging with eclectic lettering symbolising each of the chocolates in the box - but Geordie McGrath has worked out that one important letter is not what it seems.
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Tucking into a box of Celebrations you'll find bite sized version of popular Mars chocolates - Twix, Galaxy, Galaxy Caramel, Maltesers Teasers, Milky Way, Mars, Snickers and the controversial Bounty.
Geordie, from Australia, wrote in the caption: "I don't think I'll be able to sleep now that I figured this out. How deep does this go?"
Before connecting each letter to its origin chocolate, he said: "The Celebration logo font is simply too confusing and factually inaccurate."
The 'E' comes from Maltesers, followed by the 'L' and 'A' taken from Galaxy's logo, next is the Snickers logo which gives Celebrations its second 'E' and an 'N'.
Celebrations 'T' comes from Twix, which is no longer available in the box in Australia, which Geordie calls "bad graphic design at best" and "fraudulent advertising at worst".
Brits in the comments pointed out that Twix is still in the mix here, one said: "So sorry to hear Australia don’t have Twix anymore, love from the UK." Geordie replied: "Things are bad here, enjoy your Twix while you still can."
He said the logo could replace the 'T' with that from Bounty or Maltesers, rather than continuing to use the Twix which is not in the Australian box.
Moving on, he links the final two letters 'R' and 'S' to Mars and the 'I' comes from Milky Way, leaving one major letter missing an origin.
Geordie said: "I know what you're thinking, 'why didn't he talk about that first letter?' Well exhibit 2 ... exhibit B the C is from nothing at all.
"The C is clearly inspired by the graphic design of the Mars logo for the Mars bar, maybe because it's for the Mars company but the C? There is no C in Mars, your honour."
He suggests that there may no be any 'C's in the remaining chocolates but adds that this isn't true as both Galaxy Caramel and Snickers contain the letter.
"Please abide by my changes Mars Corporation," Geordie joked, "Make the necessary changes to your Celebrations packaging or you will have hell to pay.
"Hear my cries, listen to my despair, make these changes for I love Celebrations but I cannot in good faith indulge in these delicious confections when there is so much at stake."
Fans of the chocolates loved the in depth logo analysis, with one commenter saying: "The way I didn’t even realise the font was from each chocolate in the box, I just thought someone had too much fun designing the logo."
Another added: "Hear me out ... C is for "Celebrations", but Geordie replied: "An obvious answer, too obvious. You need to listen to the space between the notes, then the song becomes clear."
"Thank you for your research & hard work," said a third while a fourth joked: "C is for class action lawsuit".
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