A man has been gored to death seconds after the animal was released in a Spanish Bull Run as hundreds of spectators watched on.
The man, who has not yet been named, was attacked just moments after the bull was released as part of the Fiesta del Verdejo in the La Seca area of Spain, at around 6pm on Sunday.
Footage of the incident was caught on camera, which shows the bull being released and immediately turning right.
He is seen targeting the 40-year-old spectator and apparently gores him in the midriff.
Onlookers were heard screaming as the man is dumped to the ground with a large hole in his T-shirt before spectators are seen attempting to drag the man to safety.
The bull is then seen charging at another man in the middle of the street before the video comes to an end.
The victim, who came from the village of El Carpio in Valladolid Province, was taken to the Medina del Campo Hospital where he later died of his injury.
According to local media, another man was also injured during the bull run and remains in hospital in serious condition.
The bull that fatally injured the victim reportedly came from the ranch of the Sanchez Herrero Brothers.
After the injuries, the local authorities suspended the bull event.
It is unclear if the police are investigating the incident.
Many have called on the Spanish government to ban bull runs claiming they are cruel and barbaric and amount to animal abuse.
The running of the bulls continues to be a contentious practice with many towns and villages choosing to either tone down or done away with the events completely.
The largest bull running festival of its kind and arguably the most controversial, takes place each year in Pamplona.
This year's event is scheduled from July 5 to 16 after the previous two years festivals were cancelled due to coronavirus with organisers expecting one million visitors during the festival.
The Running of the Bulls is a centuries-old tradition, with records dating back to 1591, when the San Fermin Festival was moved from October to July.
The bull runs start at 8am each morning during the fiestas of San Fermin, as six fighting bulls dash through the cobblestone streets, along an 875m course.
Peta warned that "most tourists who decide to partake in the Running of the Bulls in Pamplona, Spain, don’t realise that all the bulls used in the event will be killed within hours of its start".
They said in a statement: "This cruelty isn’t entertainment and it shouldn’t even be called a 'bullfight', because the bulls never have a fighting chance.
"It’s tormenting and torturing them to death in front of audiences full of rowdy tourists who have no respect for animals or don’t understand the true nature of the event."
It added that more than 100 Spanish towns and cities have banned bullfighting, with a 2016 poll finding that 81 per cent of Spaniards ages 16 to 65 oppose it, with the figure rising to 93 per cent among between 16 to 24-year-olds.
