Forget there being no such as bad publicity - a bad review can make a huge impact on a business.
And not every bad review paints the full picture, either.
So it's perhaps no surprise that one business owner decided he was having NONE of it when one man gave the his escape room activity a very scathing one star review.
What's more, the man in question seems to have not grasped the whole premise behind an escape room.
In the review, which was shared on Reddit , the unnamed man wrote:
"At the beginning, there was just a bunch of rules on what we should and shouldn't touch [...]
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"The clues had nothing to do [with] this story and there were no fun cues or riddles.
"The whole thing was just an endless series of finding codes or locks and looking for keys."
Erm, so far, it sounds like he's missed the whole point of what an escape room entails.
He then added: "When we finished the room we met the owner who was rude and didn't seem to know what he was talking about.
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"I'm guessing he was just butthurt that we didn't like it."
Then the 'butthurt' owner waded in and responded feistily.
"Like most escape rooms, we clearly mark items which are not part of the game. This was also stated to your group including oral intros, on the website, during registration, and on signed waivers.
"Naturally it is impossible to exhaustively and comprehensively list every conceivable activity one should avoid.
"For example, we do not explicitly warn guests against attempts to set the building alight because most recognise the benefit in avoiding such acts."
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Then things start to look REALLY bad for the reviewer, when the owner went into more detail.
"Members of your group ripped wires out of props - wires which were wire-tied, taped, and had markers on them indicating they should not be touched.
"A member of the group then pulled the wires apart and thrust bare wires into a live electrical outlet (also marked with warning stickers), damaging the prop and tripping a breaker."
And to finish off, he added what happened when he confronted one of the kids about his behaviour.
"When asked why they'd stick bare wires in an outlet, one responded 'I know a lot about electricity."
