A struggling dad-of-three who needed money to feed his family claims Cash Converters staff damaged the TV set he was trying to sell back to them.
Charlie Rudkin, 29, says he lost out on £300 after making sure the set was in "pristine condition".
The father from Hull suggested the store's workers cracked the screen as they attempted to remove it from its box.
HullLive report that it left him unable to pay rent and bills after losing his job before Christmas.
When he reported the situation to a manager Mr Rudkin says that the company refused to take responsibility for the damage and have offered him no compensation.
Cash Converters responded by saying staff "safely and securely moved the item, ensuring there was no mishandling" having watched CCTV recordings.
But Mr Rudkin said: "I was working for an agency and was laid off two days before Christmas so me and my family have had no money, no electric and no nappies for our baby or food without the help of a food bank .
"I've only just got taken on again for a job so in the meantime the only thing that I could think to do was sell our 55" television to make some money as I originally bought it from Cash Converters for around £500 and was told by them that I would get about £300 for selling it back to them.
"I put a bag over the television and polystyrene on it and packed it back in the original box that I bought it in so there was no way that it could wobble and lent £10 off my partner's dad for the taxi to Cash Converters that I said I'd give him back as I don't drive.
"I got to the store and got in the queue for the screen test but the staff member couldn't seem to get the TV out of the box so he called over a colleague and between them they pulled it out roughly at the corners and then looked at it and said there was a crack on the screen.
"But that was only because they put pressure on it as it was absolutely fine when it went in the packaging.
"I complained but the manager has reviewed CCTV and refuses to do anything or accept responsibility, so now my £500 TV is broke and I have no money to feed my kids aged 13, seven and one, or my partner.
"I'm absolutely fuming."
In order to survive, Mr Rudkin says that his family have relied on a food bank for meals and provisions for his baby while he waits for his first pay packet, with the food bank even giving them an old television - now that theirs is out of action.
The dad says that he has contacted Trading Standards about his complaint and is "shocked" about the store's attitude.
"What Cash Converters have done is absolutely shocking. I tried to sell the TV to feed my family and now I've been left with nothing," said Mr Rudkin.
"They have shown me no remorse about how they handled and broke the TV and haven't even agreed to meet me half way with even 50 per cent compensation.
"Point blank they've just blamed me and I'm so angry about the situation".
Chris Lister, Store Manager at the Cash Converters Hull branch, said: “We’re aware of a complaint made by a customer, regarding a television being damaged in the Hull, King Edward Street store.
“Since receiving the complaint, we have thoroughly reviewed our in-store CCTV and can confirm that our staff safely and securely moved the item, ensuring there was no mishandling.
"The customer watched as the television was removed from its packaging and was always in the presence of both the item and our staff during their visit to our store.
“We’re certain the item was not damaged by any of our team and have relayed this information to the customer."
