A man has died following a medical incident at a beach in Hastings, east Sussex.
The seafront at Warrior Square in St Leonards was closed following reports of concern for a man’s welfare at around 11am on Sunday morning.
Emergency services and an air ambulance attended the incident but the man passed away at the scene despite best efforts from medical staff.
His next of kin have been informed and are being supported by officers.
The death is not thought to be suspicious.
A Sussex Police spokesperson said: "Emergency services responded to a medical incident on the beach near Warrior Square, St Leonards, following concerns for a man's welfare.
"Officers assisted with the emergency response after the incident was reported at 11am on 24 May.
"Sadly, despite the best efforts of paramedics, the man was declared deceased at the scene.
"His next of kin have been informed and our thoughts are with them at this difficult time.
"There were no suspicious circumstances and a report will be prepared for HM Coroner."
Temperatures at the popular beachfront in the southeast of England climbed to 30C. Dozens of beachgoers were at the beach at the time of the incident.
The Standard has contacted South East Coast Ambulance Service and HM Coastguard for comment.
