In 60 seconds, Manchester City Women undid an entire week of preparations for their Women's Super League fixture with Chelsea on Sunday.
After 60 minutes, they had proven their manager's pre-match insistence they could still win the league as ridiculously optimistic. At full time, City's season was left in disarray.
When Sky Sports picked this fixture for their high-profile Women's Football Weekend, they will have been expecting a clash between two title contenders. What they saw was more like a top vs bottom game as Chelsea widened the gulf between the two sides with worrying ease.
In recent years, meetings between these sides have decided the WSL title, with Chelsea winning the last two campaigns by the difference of one and two points. It's always been a fixture of high quality and fine margins, but these two clubs have never been as far apart this season after leading the way in women's football in recent years.
A fortnight ago, Chelsea strolled to a 3-0 win in the FA Cup at the Academy Stadium without getting out of second gear, helped by two errors from third-choice goalkeeper Karima Taieb. Chelsea's high press was effective in that meeting, and City practiced passing drills in the warm-ups on Sunday with a designated 'presser' to combat that tactic.
Their aim was simple - to get three points closer to Chelsea, close the gap on leaders Arsenal who drew on Saturday, and kick-start their season. Taylor insisted City were still capable of winning the league, but they needed a big result to back up that big statement.
He didn't get it, and the preparation to pass through Chelsea's press didn't work.
A minute in, Taieb passed straight to Jessie Fleming on the edge of the City area with options limited, giving the forward an easy task to round the error-prone goalkeeper and open the scoring. All the preparation and pre-match messages that City would be better prepared for facing Chelsea went out of the window in just 60 seconds.
This was the second game in succession where they had conceded within the first minute. City's manager and players insisted before this season-defining game that their injury troubles wouldn't be used as an excuse for their start to the season. In order to show that to be true, they must cut out the individual errors that have characterised recent slip-ups - three now coming from Taieb in two meetings with Chelsea.
Even when Caroline Weir raced through on goal soon after, with just Ann-Katrin Berger to beat, the Scot took just too long and allowed the Chelsea stopper to save. Last season, Berger's world-class save denied City a win here and effectively won the title for her side. Here, she made sure that the pre-match noises from City about still being in the title race would be easier said than done.
As the impressive home crowd continued to back their side despite the early lead for Chelsea, Jess Park had a sight on goal as she and Lauren Hemp looked to drive at Chelsea's back five to force the issue. Had they not gifted away a goal, it would have been considered a good start.
Hemp and Alex Greenwood had efforts straight at Berger, while Keira Walsh was keeping things ticking nicely in midfield. Unlike the cup defeat, this was a far more equal contest in the opening half. Those fine margins that have characterised recent meetings, though, were evident as Chelsea had taken their big chance and City fluffed theirs.
City felt aggrieved not to have a penalty when Hemp charged down a back-pass before colliding with Berger, resulting in a lengthy stoppage for both players as the Chelsea keeper was having another big say in this fixture. Replays suggested the referee was wrong not to give a spot kick, and that decision was made even more pivotal as Chelsea picked off Georgia Stanway in midfield, countered in numbers, and doubled their lead in stoppage time through Sam Kerr.
However well City had played, they were learning once again that fine margins and taking chances is crucial for a title challenger - as well as the value of having a quality goalkeeper at the other end. Taylor may refuse to rule City out of the title race this season, but the evidence suggest they're just not at that level in both boxes.
With a two-goal lead, a side like Chelsea were always going to be in control, but they showed why they are the best team in the country - and one of the best in Europe - with their second half performance. Two weeks ago they sat back after the break and managed their lead. Not today.
The defending champions were ruthless after the break, making it three with Fran Kirby's chip to the back post as City just watched their visitors knock the ball around the box with ease. Taieb made good saves before and after the strike as City were pegged back into their own half. Ellen White, leading the line, was so isolated all afternoon, she may as well have been in the stands.
When Magdelena Eriksson nodded in at the back post for four, the supportive City support were starting to get restless, with some starting to turn on the manager. Injuries have afforded Taylor a reprieve from pressure so far this season, but this game wasn't lost because of injuries or absentees. It was lost because Chelsea were leagues ahead of his side in terms of organisation, tactics and quality at both ends.
If City refuse to make excuses for their form this season, they must take responsibility for falling so far behind a side who were their equals only a few months ago. Even compared to the cup defeat two weeks ago, City hadn't learned any lessons from Chelsea's simple but effective tactics. The insistence, again, to play out from the back when their makeshift defence didn't have the players to do it was the sign of a side without a Plan B or willingness to play direct. Chelsea wouldn't have believed their luck.
Hemp was again denied by Berger and Jill Scott headed wide, but Chelsea were never in danger of letting their control slip. Beth England, off the bench, could have made it five with more composure.
City, now eight points off the top three and 12 off top spot, must abandon those title hopes and focus on somehow salvaging a top three finish for Champions League football next season. On the basis of this showing, drastic improvement is needed on and off the field.
They haven't been further away from the title for some time.
