The Manchester Evening News understands Manchester City have agreed terms on a multi-year deal with... a hair transplant clinic.
The Blues have been busy in the transfer market this summer, with big money moves for defender Nathan Aké and winger Ferran Torres.
With a number of club legends coming to the end of their City careers though, fans will still be hoping for more signings.
A press release issued by the club this morning confirmed there is a new arrival at the door - but it won't be much help shoring up the defence.
HWT Clinic is now Man City's 'Official Hair Clinic Partner in Europe'.
The company is based in Istanbul and describes itself as 'one of the most established clinics of its kind in Turkey.'
The 'multi-year partnership' deal will mean HWT Clinic will have its branding at City's home stadium the Etihad as well as the cub's digital platforms.
In return, HWT says it will be able to provide customers with 'money can't buy' City experiences and prizes.
Tom Boyle, Head of Partnership Marketing EMEA at City Football Group, said: "HWT Clinic is committed to offering the best possible experience to its customers and embracing the latest technologies, which aligns closely with Manchester City’s values.
"We look forward to working with HWT Clinic over the coming seasons."
HWT Clinic was founded by Demir Akillioglu and Yunus Yildiz in 2011.
Demir said: "Our research has demonstrated our target audience’s high engagement with sport which led us to look for a strong partner in this field and Manchester City is fitting for our ambitions.
"We are excited to deliver our brand to City fans and are particularly looking forward to growing our brand in England, one of our key target markets, through this relationship.”
The rapidly growing hair transplant industry is estimated to be worth $30 billion globally by 2025.
