Isn't it wonderful when football fans, rather than putting their tribal differences aside, decide to pile onto one fanbase about a particular issue rather than uniting to force change for the good of the game?
Depressingly, it's that time of year again.
Manchester City's first game after the two-week Premier League winter break will be an FA Cup fourth round tie against Fulham at the Etihad Stadium.
As City - and countless other clubs - often do for this kind of early round cup fixture, a load of tickets have been made available for students in the local area at knock-down prices.
By logging into their UniDays account, a typically cash-strapped portion of the population can purchase tickets to see the best team in Europe for a very reasonable price of £10. Additionally, under-18 tickets for the match are £5.
City have done this for Champions League games too. It's a commendable initiative, no?
On the contrary; according to folk on Twitter, trying to make elite-level football affordable is embarrassing and certainly not worthy of praise.
Sadly this is nothing new. While supporters across the country have on occasion united in calling for reasonable ticket prices - the Twenty's Plenty campaign is a prime example - every time City offer discounted tickets, the same old jibes appear.
"Emptyhad," comes the universal cry as soon as City try to sell tickets at an affordable price, the accusation being that City only slash prices for the 'lesser' games in order to try and fill the ground.
If we're being honest, there is probably some truth in that. There is an underlying reason why City offer cheaper tickets for midweek Champions League games and cup fixtures where star names will be rested, but not heavyweight Premier League clashes against Chelsea and Liverpool.
The club knows that they will sell out those matches no matter how much they cost, whereas casual supporters might need more of an incentive to attend other less attractive games.
But so what? Any effort to make football more affordable for supporters, no matter how infrequent or laced with ulterior motives, should be encouraged.
Frankly, City are no saints when it comes to ticket prices. Although they should be commended for their range of affordable season ticket options, adult tickets for most individual league games are around the £50 mark.
That is a steep sum for the average supporter to pay, regardless of how good Pep Guardiola's team is. It's prices like those that take football away from being a national pasttime and turn it into an event for the privileged.
It should be noted that City aren't the only ones to be slashing admission prices for low-category matches. Liverpool put on a 'kids for a quid' promotion for their Carabao Cup semi-final tie against Arsenal earlier this month, while Manchester United have been known to offer student deals on Europa League nights.
From a cold economic standpoint, there is no reason why clubs like City should not be offering affordable tickets on a regular basis. Aside from being one of the richest clubs in the world, like most major football operations ticket sales make up a tiny portion of City's revenue. Handing savings down to supporters would be a drop in the ocean among their vast income streams.
If football supporters in this country really want to make football affordable again, then the first thing to do would be to stand in solidarity with fans of other clubs and celebrate a match being opened up to a wider section of the community.
Honestly, your mega-bantz can wait.
Do you think it's wrong for rival fans to mock City selling tickets on the cheap? Follow our City Is Ours writer Alex Brotherton on Twitter to get involved in the discussion and give us your thoughts in the comments section below.
