The Belfast Mamas and Papas store has said that it will not be affected by recent closures.
The childrenswear chain has gone into administration and closed six stores.
Their stores in Aberdeen, Preston, Milton Keynes, Lincoln, Leamington and Fareham were deemed unprofitable and have ceased trading with a loss of 73 jobs.
Riccardo Cincotta, executive chairman of Mamas & Papas, said: "These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.
"We remain fully focused on maintaining our position as the UK's most popular nursery brand.
"We will continue to review our store portfolio in the light of customers' changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs."
In a statement on their Facebook page, the Belfast branch, which is in Victoria Square, said that they remain open.
It currently employs 16 staff.
The statement read: "You may have seen some reports in the media regarding closures at Mamas & Papas. Please be assured that your local store here in Victoria Square remains open for trade and any orders you have made are unaffected.
"All of the team here in Belfast look forward to serving your needs for years to come."
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