Channel 4 and Mars’s decision to air what is thought to be the first ever ad purely in sign language will be criticised by many as a PR stunt to sell two brands, and those doing the criticising would be right.
Yet the mere fact that the two organisations are jumping on the bandwagon is encouraging because it means the discussion and promotion of diversity on screen and behind the camera has become a bandwagon worth jumping on.
At Edinburgh this year diversity was mentioned in almost every session the Guardian attended – so much so that it wasn’t really a news story. Again, the fact that discussions around diversity are becoming the norm is encouraging. The only issue now is whether all the talk turns into widespread and significant change.
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Paralympics coverage should be wary of using words such as “brave” “sufferer”, “lucky or “superhuman” according to a new survey, says Press Gazette
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Creative Diversity Network boss Amanda Ariss is leaving after 18 months, according to Broadcast (£)
And finally...
There are many reasons why the Great British Bake Off has proved once again a huge success, but one of them has to be the show’s wonderful way with innuendo. Luckily the Mirror has put together a collection of the best tweets from @nocontextgbbo that showcase quite how inappropriate it all is when people aren’t clearly talking about baking.
