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Evening Standard
Evening Standard
Lifestyle
Laura Hampson

Malibu has launched a strawberry spritz-flavoured rum

Malibu, with its coconut taste, has long been a favoured summer tipple – but the brand’s new flavour is a game changer.

The rum company have just released a ‘Strawberry Spritz’ flavour. Described as a rum spritz with strawberry and coconut hints, a 750mL bottle will retail at £9.50 and will be available exclusively at Tesco.

The Malibu Strawberry Spritz is the latest innovation from the brand, after they launched a passion fruit flavoured rum last year as well as a Pina Colada cocktail in a can.

The drink will be available in Tesco supermarkets from May 20, just in time for summer.

Another anticipated alcoholic hit for summer 2019 is wine in a tin – as our wine columnist Abbie Moulton predicted in January.

Abbie wrote at the time: “Convenience, sustainability and portion control are some of the reasons the [canned wine] trend is going down so well - with no bottle openers required, lighter packaging meaning a lower carbon footprint, and the compact size meaning booze-conscious millennials no longer find themselves burdened with having to drink a full bottle.”

The new Malibu Strawberry Spritz will be available from Tesco (Malibu)

It seems strawberry rum and canned wine are about to become the new summer staples, seen in the hands of sun worshippers in a London park near you.

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