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The Guardian - UK
The Guardian - UK
Business

Making the customer central to digital experience – video

Customer experience is essential to success in digital business. Photograph: Alamy

Customer experience in a key source of competitive differentiation in the digital economy. As new competitors and business models change an industry, established companies can adopt customer experience as a primary source of differentiation in the market.

Because digital transformation goes beyond technology and product development into business model change, customer experience must play a central role for every digital business.

Watch the video from CXOtalk below as Jonathan Becher, chief digital officer of SAP discusses the importance of customer experience in more detail.

Jonathan Becher discusses the importance of digital experience

This advertisement feature is paid for by SAP, which supports the Guardian Media & Tech Network’s Digital business hub.

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